ProsperUs…the start of a new journey for CGS-CIMB
ProsperUs came about when Carol Fong, the Group CEO of CGS-CIMB, decided in 2019 that it was time for CGS-CIMB to “disrupt ourselves before we are disrupted”. With the rise of FinTechs, she wanted CGS-CIMB to ﬁnd new ways of doing business to remain relevant to the new generation of investors. A group of millennials heeded the call and “The Millennial Strategy” became a mantra that would shape and guide our business plans.
ProsperUs was “born” in Nov 2020, with the brand name a deliberate play on the words “prosperous” and “prosper with us”. It embodies our investing ethos of building long-term sustainable wealth. As we millennials like to say, FIRE “Financial Independence, Retire Early”.
CGS-CIMB has had a long history and heritage in the capital markets, starting over 40 years ago in 1979 as GK-Goh Securities, and evolving today into a leading regional ﬁnancial services provider. Leveraging on the experience and wealth of knowledge in the organization, combined with the passion of a millennial squad, we strive to make multi-asset investing accessible and easily-understandable for young investors looking to get started.
Our purpose statement is “empower individuals and communities to make better investment decisions for a sustainable future” and this leads to our commitment to bring investor education to the forefront of ProsperUs and everything that we do. Come join us on this new journey towards a more ProsperUs future!