Netflix’s Shocking WWE Move and Financial Fireworks: What Investors Need to Know?

January 24, 2024

In a groundbreaking announcement during their Q4 2023 Earnings Call, Netflix, Inc. (NASDAQ: NFLX) sent waves through the entertainment and investment worlds.

The streaming giant’s latest strategy and financial manoeuvres offer an exciting glimpse into its future trajectory.

Here is what every investor should be clued into following this pivotal call.

1. Netflix Enters the Ring with WWE

Netflix dropped a bombshell by acquiring the rights to WWE Raw.

This strategic move is not just about adding another feather to its content cap; it’s a calculated play to capture a broad, multigenerational fan base.

The deal represents a significant push into live event programming, a new domain for Netflix.

It also indicates a focus on expanding global reach, particularly outside North America, which could be a game-changer for subscriber growth and content distribution dynamics.

2. Steady Financial Trajectory

Netflix’s content spending is on track, with approximately $17 billion earmarked for the year.

More importantly, the company forecasts robust double-digit FX-neutral revenue growth.

This steady financial course should be music to investors’ ears, showing that Netflix is not just growing but doing so in a sustainable, forward-thinking manner.

3. The Ad-Supported Tier – A New Revenue Stream

Netflix’s venture into ad-supported tiers marks a significant shift in its revenue model.

The growth in this sector has been impressive, with a 70% quarter-on-quarter increase.

Currently, at 23 million Monthly Active Users (MAUs) for its ad-supported service, this figure is only expected to grow.

The big takeaway?

Netflix is diversifying its revenue streams effectively, reducing reliance on traditional subscriber models.

4. Gaming – An Untapped Frontier

Netflix’s foray into gaming, highlighted by the success of titles like ‘Grand Theft Auto Trilogy’, shows promising engagement growth.

With a gaming market worth $140 billion, Netflix’s expansion into this realm could represent a substantial growth area.

However, it’s still early days, and the investment in gaming remains a small fraction of the overall content budget.

5. Content is Still King

Despite new ventures, Netflix’s core strength remains its content.

With a slate featuring highly anticipated releases like ‘Griselda’, ‘The Three-Body Problem’, and returning seasons of hits like ‘Bridgerton’, Netflix is doubling down on its proven strategy of captivating audiences with diverse and quality content.

6. Paid Sharing Strategy

Netflix’s implementation of a paid sharing strategy indicates a more effective approach to monetizing its massive user base.

This strategy, coupled with occasional price increases, is expected to contribute to revenue growth without alienating its subscriber base.

Exciting roadmap ahead for investors

Netflix’s Q4 2023 Earnings Call laid out a roadmap that should excite investors.

The company’s pivot to new content areas like WWE, its burgeoning ad-supported tier, the foray into gaming, and a steady financial trajectory signify a company that’s not just keeping pace with industry changes but is actively shaping them.

As Netflix continues to innovate and diversify, it remains a compelling story in the streaming and broader entertainment landscape.

While Netflix continues to push boundaries and diversify, solidifying its position in both the streaming sector and the wider entertainment industry, investors should approach with a measured mindset. Given its lofty forward price-earning ratio of 40 times, the market has already factored in many positives.

Therefore, investors should exercise caution considering its high valuation.

However, for those with an eye on long-term growth potential, Netflix offers an intriguing addition to a forward-thinking investment portfolio.

Disclaimer: ProsperUs Head of Content & Investment Lead Billy Toh doesn’t own shares of any companies mentioned.

Billy Toh

Billy is deeply committed to making investment accessible and understandable to everyone, a principle that drives his engagement with the capital markets and his long-term investment strategies. He is currently the Head of Content & Investment Lead for Prosperus and a SGX Academy Trainer. His extensive experience spans roles as an economist at RHB Investment Bank, focusing on the Thailand and Philippines markets, and as a financial journalist at The Edge Malaysia. Additionally, his background includes valuable time spent in an asset management firm. Outside of finance, Billy enjoys meaningful conversations over coffee, keeps fit as a fitness enthusiast, and has a keen interest in technology.

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